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GET YOUR HOME IN FRONT OF MORE POTENTIAL BUYERS – HERE’S HOW.
Here's a look at my Marketing Strategy Overview
DIGITAL ADVERTISING There is no doubt that a large part of your property's marketing plan needs to happen online. From banner ads and video to email marketing and social media, Santa Fe Properties has the tools and knowledge to market your listing in the digital age.
PRINT ADVERTISING While digital advertising is important, print still plays a key role in marketing your property. We offer a variety of advertising options both locally and globally.
PHOTOGRAPHY Great photography is critical in the successful marketing of your home. Our professional real estate photographers know how to capture your property in the best light and take the photo from just the right angle to show off its features.
MARKETING MATERIALS Santa Fe Properties creates an entire suite of marketing materials throughout the life of your listing. Materials, such as brochures, postcards, and emails announcing your listing are ready when you are.
VIDEO & ENHANCED LISTINGS Santa Fe Properties listings with video or 360º images receive extra attention in terms of search engine optimization. Video boosts Internet searchability, it also attracts more prospects. Enhanced listings create an immersive experience for the viewer and promote engagement.
ONGOING MARKETING PLAN Our goal in marketing is to get your property in front of as many potential buyers as possible. We closely monitor the analytics on your property and work with your broker to better optimize your listing to make sure it is being seen by as many prospective buyers as possible.
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THE POWER OF SANTA FE PROPERTIES BEHIND YOU Santa Fe Properties is the largest, locally-owned and operated real estate company in Santa Fe with over 80 full-time Associate Brokers and an outstanding support team. Our success is attributable to our Associate Brokers who are carefully selected for their experience, market knowledge, and career accomplishments, as well as our innovative leaders and top-notch support team creating a unique company culture. Founded in 1986, Santa Fe Properties has deep roots in the community. Many of our brokers are Santa Fe natives and live in the communities they work. Santa Fe Properties truly represents the character and flavor of Northern New Mexico. With non-compete Qualifying Brokers and a loyal and dedicated staff, Santa Fe Properties has cultivated a company culture of cooperation and working together to support its Associate Brokers.
Local, Independent, Worldly... Truly Santa Fe. We are local; we are worldly. Luxury is second nature to us.
Santa Fe Properties is independently owned. Our company culture is one of cooperation and mutual support. Our luxury associates and our entrepreneurial leadership honor innovation and creativity. Inspired by your property, we give personality to your marketing.
LUXURY PORTFOLIO INTERNATIONAL® selects only the top independent Real Estate Companies in the world. We are honored to be exclusively a part of their extensive worldwide network that helps us market your property.
Santa Fe Properties has been part of this unique colorful land, its culture, and its people for over three decades. Our luxury associates' roots run deep in the community; they can advise and protect your real estate interests. Our personal knowledge and networks are extensive, whether your property is a charming historical residence, gallery, country estate, condominium, country club community, farm, or ranch property.
Showcase your home in the best light
Showcase your home in the best light
Marketing
We just listed your home. Let’s shout it from the rooftops with your custom marketing campaigns
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As soon as your listing hits the MLS it will be fed out to local and national real estate sites, ensuring your property gets in front of buyers actively looking at real estate
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Alerts about my new listings go out to the Santa Fe Association of Realtors and thousands of contacts in my personal database
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New listing postcards to areas surrounding your property
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Signs advertising that your home is available to get the attention of potential buyers driving by your property
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3-D video tour of your home to show the many out of state buyers that our market brings. Most buyers in our market are looking online well before they ever see the home in person!
"Up to 97% of home buyers begin their home search online."-National Association of REALTORS®
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An example of a custom listing video:
Moreover, among buyers who used the internet during their home search, 89% of buyers found photos, and 85% found detailed information about properties for sale very useful. AydenGrammRealEstate.com is user friendly and fully optimized for mobile capability. Our website allows users to utilize all our tools from any computer, tablet or mobile device, providing a seamless user experience.
Digital Marketing: Where your Listing Appears
For many homebuyers, the process of starting a home search begins online. To ensure that your property is getting maximum visibility, we not only showcase your property on santafeproperties.com, but also on popular home search sites.
Marketing Materials
Marketing materials, such as brochures, postcards and social media posts, throughout the life of your listing.
Professionally designed materials to promote your listing. Santa Fe Properties' in-house marketing department provides support in creating custom ads for print and web. Materials include: Brochures • Postcards • Email Marketing • Social Media Posts • Property Website • Virtual Tour • Santa Fe Living • Custom Designed Ads through Santa Fe Properties In-House Marketing Department • Local, National and International print and digital advertising available
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"As first-time home sellers, we hadn't anticipated just how involved this side of the transaction can be. From getting the house ready, to listing, to closing and all the issues in between, no matter how big or small, Ayden was there at every turn to make things as easy as possible for us. He handled each new twist with professionalism and constant communication. We are so pleased with his work and feel confident that Ayden helped us negotiate the best deal possible." -Jamie and Colin Haffey
Social Media
I share my listings across these platforms to make sure your property is getting maximum exposure. Social Media channels have become invaluable platforms for marketing your property. My growing network puts our listings in front of more prospective buyers than ever before. I stay connected with our community and beyond using our Facebook, Twitter, Instagram, Pinterest, Youtube, and LinkedIn.
"Even if you do not consider our particular set of circumstances, Ayden is one of the finest realtors you will ever deal with: calm, polite, friendly, honest, knowledgeable, and talented. He has a great eye for detail and little touches that will catch the eye of a buyer and help move a house. Every aspect of his work is steeped in his integrity. For all of these reasons alone, he would make an outstanding realtor and we would highly recommend him, but he truly showed his remarkable skills by going well above and beyond in our particularly difficult sale.We turned to Ayden with our house that had previously been poorly listed by another agent, perhaps one of the most difficult of circumstances, since the 'wow' factor had already been squandered. Ayden handled this with grace, guiding us through the process of relisting and making appropriate updates to help bring our house to the attention of prospective buyers while not breaking the bank with extravagant and superfluous work. This expert guidance brought our house from its previous listing that garnered one very lowball offer in the hottest market in 20 years, to over 6 offers in short order in a market that had cooled off. We are incredibly grateful to him for not only salvaging the sale of our home from an abysmal fate, but magically turning it completely around into a very competitive sale, something that we thought was impossible!" -Ken and Kara
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Leading Real Estate Companies of the World®
As an affiliate of Leading Real Estate Companies of the World®, Santa Fe Properties has a real estate professional ready to help you find your ideal home throughout our continent and to points around the globe. Whether it’s a country house, a property in a resort location, or an in-town apartment, we can help you find the perfect property when you work with the best names in real estate — Leading Real Estate Companies of the World®.
Real estate is still a local business. Our network is comprised of the very best locally and regionally branded real estate professionals in the United States. With a local focus and a national/global view, our associates will ensure the best personal attention with the finest access to quality real estate connections.
When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World®, we have the resources to market your property to the highest possible number of potential buyers. With 136,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.
Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible for over one million transactions on a global basis.
When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of 550 of our affiliated real estate firms in the world.
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INDUSTRY-LEADING SALES.
As a member of Leading Real Estate Companies of the World®, Santa Fe Properties is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $405 billion in annual home sales volume among the top 500 U.S. real estate firms in 2021.
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"Ayden is the best realtor I’ve ever had and I’ve bought 12 properties and sold 5." -Nathan Tate
A property such as yours requires a tailored and strategic approach to pricing, marketing, and negotiation. As Luxury Portfolio International® members, Santa Fe Properties Associate Brokers represent a level of expertise that gives you the confidence that comes from working with the best. Luxury Portfolio International® provides insights and tracking on the latest trends in high-end real estate and lifestyle to help us understand how to best position your property and effectively reach today’s affluent consumer. A sound marketing plan requires knowing your buyer, and we know them better than anybody. You expect excellence in all things. The sale of your property should be no different. The quality of the professional you retain, and the company for which they work, should be unquestionable. Unlike most real estate brands or affiliations, companies that apply for membership in Leading Real Estate Companies of the World® must meet a standard of quality and performance to be accepted and remain in the network; even fewer firms qualify for entry into Luxury Portfolio International®. These brands truly are a mark of excellence.
Luxury Portfolio: Reaching High-Net-Worth Buyers
Every year, millions of affluent consumers visit luxuryportfolio.com to browse in a setting dedicated solely to significant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers.
Globally, they have liquid assets of $10.3 million, and 69% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network. Globally, Luxury Portfolio International markets approximately 50,000 properties annually.
A Network of Fine Property Experts
We deliver access, insights, and sophisticated guidance to discerning clients worldwide. As the luxury division of Leading Real Estate Companies of the World®, we have a direct relationship with the top independent property brokerages and the most well-connected and successful agents in U.S. home sales volume, more than other real estate agents network, franchise, or brokerage brand.
MORE U.S. HOME SALES VOLUME THAN ANY OTHER REAL ESTATE NETWORK, FRANCHISE, OR BROKERAGE BRAND
Volume shown in billions of dollars
Affiliated Websites & Syndications
ACROSS OUR SYNDICATION PARTNERS LUXURY PORTFOLIO PROPERTIES RECEIVED MORE THAN 2.3 BILLION PAGE VIEWS IN JUST 6 MONTHS COMBINED (January–June 2021)
Luxury listings appearing on luxuryportfolio.com will automatically be displayed on the following platforms. It can take up to 48 hours after going live on the LPI website for a listing to appear on the sites below.
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"As luck would have it, Ayden Gramm turned out to be one of the most competent and knowledgeable agents we have had the pleasure to work with. Even though we consider ourselves very experienced with the buying/selling of multiple properties over the years (20+ transactions over the past 17 years) we were novices in this particular market and needed a mentor to guide us through this particular experience. Coming from a family where both parents were Real Estate professionals and owners of their own company, I felt that I was a pretty good judge of what makes an agent truly special. And, in my assessment of Ayden Gramm, I was not wrong. What makes Ayden stand out from all others is a combination of things; professionalism, knowledge of the local market, attentiveness to his clients and (especially) his promptness of getting back to us with answers to questions (So.Many.Questions!) that we had concerning the process of our search for the perfect property. But, the one thing that truly made Ayden special that stands out above all is the personal integrity that I witnessed during the negotiations of the target property that we ultimately put under contract. Without specifics, there was a point that he could have wrapped up the deal by cutting a corner that most probably would have taken to assure his commission but he instead took the high road to point out an ethical issue which eventually killed the deal. In short, he protected us from making a huge mistake at the cost of his own financial hurt but what we learned from that is that his character and honesty is paramount to short-term financial gain." -Christine and Carl Caughran
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Offices & Support Staff
Santa Fe Properties proudly offers a full-time professional staff excelling in customer service and committed to the successful purchase or sale of your property. As a full-service brokerage, Santa Fe Properties supports its brokers to ensure that our clients have a positive and prosperous experience. Each member of our staff is cross-trained to handle everything from your initial phone call, to processing your listing, marketing your property, scheduling showing appointments, and facilitating your transaction. Together we are dedicated to delivering exceptional and friendly service.
Newest Listings
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